Healthcare Marketing Strategies for the Digital World


Foremost Healthcare Marketing Strategies for the Digital World

Healthcare marketing has gone primarily online, and even though conventional ideal practices of word-of-mouth marketing, referrals, and phone book listings are still applicable in their broadest senses, these medical marketing strategies and medical marketing completely appear quite unlike than they did five years ago.

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The Basics of Healthcare Marketing

Optimizing for Local Search

Local search results are a crucial real estate for a good practice marketing strategy.In most cases, probable patients will be searching for a doctor locally.Ensure your medical practice is in the top local search results by maintaining uniformity of contact information throughout the internet, submitting to directories, and encouraging online reviews.

Creating a Strong Web Presence

A practice website is a healthcare marketer’s fortress, an ideal environment for facilitating positive relationships, right from initial touch points to bookings to patient support. The most important part of any healthcare marketing strategy is to establish your place on the web with an attractive and informative website and bolster your presence on various directories and social media channels.

Managing Reputation

With 72 percent of patients going through online reviews before booking with a practice, reputation management is more important for healthcare marketers than ever before. Learn to use medical marketing to motivate patients to share their positive experiences online.

Marketing Your Healthcare Practice on Social Media

Social media is a premier place for healthcare marketers to boost their medical practices and establish connection with patients & community influencer. Modern healthcare digital marketing is about determining optimal channels for your message and maintaining consistency with involvement.

Keeping Up With Healthcare Trends

Healthcare marketers should pay heed to the ever-progressing digital marketing tactics and newly available tools.Being a marketer at the forefront of healthcare marketing trends will ensure your practice is leading in the competition and capitalizing on any important medical marketing opportunities.

A Deep Dive Into Healthcare Marketing

Foremost Healthcare Marketing Strategies for the Digital World

For healthcare providers, the internet can amplify everything. Reach is extended with local search results, networks are expanded on social media, and the patient experiences are not just restricted to friends and family but can be shared with any internet user anywhere in the worldwho has taken an interest in your practice.
The competition has changed, too. These days, practitioners are competing with a larger radius of practices and oftentimes, with self-diagnosers, physicians are also in competition with informational medical and health sites.
We are aware that today approximately 80 percent of people search online for healthcare providers and health-related information before consulting a physician.So how do practitioners and healthcare marketers make sure their healthcare marketing strategy will guarantee their practices are visible and attractive online?
There are a number of winning healthcare marketing plans, which we’ve highlighted below. But it’s important to remember that a sound marketing plan is a holistic endeavor, and that the healthcare marketing tactics listed here work best when they work along with each other.

Creating a Strong Web Presence

With 80 percent of people searching for information online before seeking medical help, having an influential web presence is crucial to the success of any physician’s healthcare marketing plan.A practice or physician’s web presence has many important components:

A Practice Website

A proper website for your practice is key to being found by potential patients. With your website you can build your practice’s brand, messaging, service offerings, and permit your physicians to show their backgrounds.A website is also the most ideal place to have a blog, giving you an outlet to show your expertise and draw in more patients.

Directory Listings

Healthcare directories offer patients a quick way to find providers in their areas, much like a phone book. Submitting your practice and affiliating your website to a healthcare directory is a quick way to enhance visibility and boost web presence.

Social Media Pages

Established Facebook and Twitter pages can play a great role in your online presence.Facebook, especially, will permit patients to share their experience, contact you regarding any questions they have, and give you the chance to enhance your practice.Social media pages also give people a channel to quickly connect your practice with their friends and family who are in need of a healthcare provider.

Managing Reputation

It might appear like word-of-mouth marketing was replaced by the internet, but a better way of looking at it might be that the internet has amplified word-of-mouth marketing.Every patient experience is a potential online review, which motivates practices to improve patient interactions and provide incentive for satisfied patients to submit reviews. Some strategies for managing reputation online are:

  • Contacting patients who are not happy directly in attempt to resolve negative issues
  • Sending patient surveys to identify problem areas before they advance to negative reviews
  • Sending friendly reminders
  • Asking satisfied patients to review your practice online
Keeping Up-to-date With Medical Marketing Trends

Like any other form of digital marketing, healthcare marketing is constantly altering.As the digital world continues to alter and new technologies are introduced, it’s crucial to update your healthcare marketing tools.Have a look at some of the leading present-day healthcare marketing trends below.Have a look at some of the best modern healthcare marketing trends below.

Healthcare and Medical Content Marketing

Content marketing has been a crucial tool for years in the digital marketing campaigns of other industries, including healthcare marketing campaigns.It is a highly effective way to organically steer traffic and reach new customers, so it’s only natural that it would catch on in the medical community.In adopting content creation as a facet of their healthcare marketing plan, medical practices are launching their own blogs to help SEO strategy and connect with potential patients who want health-related information.Content marketing can also help highlight practices as authorities in their healthcare niches.A regular spurt of high quality, knowledgeable content can establish a provider as the go-to resource on any given topic, inspiring confidence in potential patients.

An Emphasis on Mobile First

There are currently more than 2.5 billion people who use smartphones worldwide.Combine this with the number of people searching for health-related information online, and the need for a marketing plan with a mobile-first approach is obvious. The mobile-first approach makes it important to have a site that’s optimized for a smaller screen.This means smaller parts of copy, a responsive site, and complete mobile functionality.

Advanced Patient Portals

The last several years have witnessed major alterations to patient portal offerings.Many general patient portals provide the ability to schedule appointments or view medical documents. Much of this was in response to the HIPAA Omnibus rules, requiring appropriate e-filing.Experts predict that more advanced patient portals are the next step, with online prescription refills, live chats with specialists, and more becoming usualwith time.Having a more advanced patient portal than your competition will help highlight yourpractice to new patients and retain current patients.

Online Tools

Useful toolsare a great benefaction for patients and patient prospects.

BMI Calculators: With the help of these tools users can quickly figure out their body mass index (BMI), with some offering health tips afterward.

Symptom Checkers: Publicized by WebMD, these tools allow users input their symptoms and give them a viewpoint of what they might be dealing with.

Virtual Nurses: A virtual nurse or practitioner is a way for both potential and current patients to connect with your practice and getindividualized advice. This can be a great way to get prospective patients into your practice and keep-up relationships with current patients as well.

Optimizing for Local Search

Local SEO and search marketing involve many things, from making sure your Google My Business page is set up to ensuring consistency in local citations to having online reviews for your business.Each of the above components come together to develop an image of your business that boosts its chances of showing up in local Google searches. In many ways this is more important than the broad digital marketing efforts, as those in your immediate vicinity are often more likely to become patients at your practice.

Marketing Your Healthcare Practice on Social Media

Social media has never been more integrated in society nor more integral to the online success of brands.In one study, 71 percent of respondents stated there is more likelihood of them recommending a brand if they have a great experience with them via social media.With a proper Facebook page alone, you can connect with those who review your services or contact you with queries regarding your practice.Social media is also a great way to boost your practice, allowing you to further the distinction between you and your competitors.For example, you can share images of your team at the timeof holidays, showcase any charity work your practice does, or even host contests that get your patients involved.

Finding the Right Healthcare Marketing Partner

Healthcare marketing is always progressing, especially on the digital front. If becoming a healthcare marketer does not sound appealing or possible, hiring a healthcare marketing agency or utilizing a healthcare marketing solution like Doctor360 can help you achieve your marketing goals. When evaluating your options, consider these five important questions:

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